Natural Beef: Could your cattle qualify?
Among the growing popularity of branded beef programs, brands labeled "natural" are also coming of age. So what does the buzz-word "natural" truly mean, and what's the future for the natural niche?
Turk Stovall, with the Montana-based integrated beef genetics company ORIgen and formerly with North Platte Feeders in Nebraska, says, "Natural beef is moving from niche to mainstream. I really believe we are at the dawn of natural programs exploding. The industry is sending signals for international and domestic growth."
As an example, he reports that last year one-third of the cattle on feed at North Platte Feeders -- about 43,000 head -- were associated with natural programs.
With the increased demand, high premiums are being paid for cattle that qualify for natural programs, according to Stovall. "Natural beef companies are fighting for supply at different times of year and, as a result, premiums are being paid for all classes," he says. Stovall reports seeing premiums for natural cattle from $5-15/cwt. at the public auction, on the video market and for private sales.
What does natural mean?
By USDA's definition, natural simply means unprocessed. However, Stovall says the marketplace has adopted a "never-ever" standard for natural meats. This requires that cattle have never-ever been administered hormones or antibiotics from birth to harvest.
However, Stovall emphasizes that vaccines are not antibiotics, and says they are essential for natural programs because they help maintain calf health -- which would reduce the need for antibiotic treatment of sick calves.
Based on that definition, Stovall says any producer has the ability to produce natural cattle. In fact, he says, "Many ranchers already produce natural beef, but simply don't market them as such."
He says the key to raising and marketing natural cattle is the ability to keep records on the calves and identify any that have been treated with antibiotics due to sickness. Once an animal is treated, they no longer qualify for natural programs.
If you are willing to follow the production practices and keep the records to verify natural production, Stovall says producers should then cultivate a relationship with buyers or feeders to help secure a premium for their natural cattle.
"The No. 1 influencer of feeder calf premiums for natural programs is health management and assessment, and ranchers set the pace on this," Stovall says. Regarding feeder calves destined for natural programs, he says feeders want calves that have been preconditioned and backgrounded for 45 days after weaning. "No one can wean or background a calf better than the rancher himself," he adds.
Lastly, Stovall says reputation of the ranch is critical for building on natural programs in the future. "Feeders want a ranch they trust so they know the cattle are truly natural and all vaccinated to reduce health risks. At no time will a yard misrepresent themselves to a packer," he says.
He concludes, "If you can minimize that risk with your management at the ranch and create confidence and a good reputation for your calves, you'll be rewarded."
Producers who follow the proper protocols can identify their calves as "natural" through the Pfizer SelectVAC program. For more information visit www.selectvac.com.
Source: BEEF Quality Strategies [beef-mag@pbinews.com] 27 Apr 06
posted by Dr. Harlan Hughes 10:34 AM [edit]